Global Information Technology Report 2015

mundo.jpgEdición 2015 de un estudio clásico del World Economic Forum, que analiza el estado de las TIC en el mundo. Información y datos sobre 143 economías.

Global Information Technology Report 2015

 

 

Fuente: http://iberglobal.com/index.php/competitividad-internacional/1262-global-information-technology-report-2015

Want to Reach Latin American Consumers? Get Social

By: Emily Stewart

For brands reaching out to Latin American consumers, social media is the way to go.

A study conducted by Ipsos OTX and Ipsos Global @dvisor found that internet users in Latin America and parts of Asia-Pacific tend to flock to brands’ social network pages, while users in more developed regions, such as Europe and the U.S., steer clear of corporate profiles.

In Brazil, 70% of consumers said that they were “very much” or “somewhat” likely to check brands’ social media pages regularly. In Mexico, 72% reported the same, and in Argentina, 64%. Just 12% of Brazilians and Mexicans said they were very unlikely to do so, and 20% of Argentines.

It seems that markets that are less digitally mature are more likely to interact heavily with brands through social media. Take, for example, Asia-Pacific. Internet users in India, Indonesia and China, where the internet market is still developing, were much more interested in brand social media pages than consumers in South Korea, Japan and Australia – more developed markets.

In Europe and North America, where the internet boasts a long-standing trajectory and high adoption rates, consumers also report paying little attention to brands on social media.

Explanations

emarketer offers a couple of explanations for this apparent correlation between internet adoption and brand social media interaction. It is possible, for example, that social networkers in developing internet markets are just more likely to be interested in brand social media offerings. Or, it may be the case that for new internet users, such offerings are new and exciting as opposed to old news.

However, in Latin America, something else may be at play. In terms of internet market maturity, Latin America isn’t exactly the newest kid on the block (emarketer projects that 46% of the region’s population will be internet users in 2013). This in mind, there’s probably another factor at play: Latin Americans like social media.

Latin Americans are among the top social media fanatics in the world, connecting and interacting at increasingly higher rates.

Reaching consumers via social networks is vital for success in the Latin American market – regardless of company size or sector. In fact, 52% of Latin Americans social media being a factor in their purchasing decisions.

Source: http://en.pulsosocial.com/2013/02/20/want-to-reach-latin-american-consumers-get-social/

6 Digital Trends to Watch in 2013

6 Digital Trends to Watch in 2013

by Greg Satell

I’ve long given up the habit of making New Years resolutions.  What’s the point?  The seeds of the next year are sown in the previous one.  So rather than empty vows of change, all that effort can be put to better use by planning for what is to come.

To do so, we need to go beyond simple linear extrapolation.  Principles like accelerating returns and hype cycles help point the way and we also need to keep in touch with the technologists and entrepreneurs that drive events.

As I’ve noted before, blindly following trends is for suckers, but putting serious thought into where things are headed is an essential exercise.  Mapping out what we can expect helps us prepare for the unexpected, be robust and stay on our toes.  With that in mind, here are 6 things we can expect to shape the digital world over the next year and beyond.

1. Watson Meets Siri

Two of the most important things we’ve seen emerge over the past few years are Big Data and machine intelligence. Cheap, low power chips combined with enormous data farms and powerful algorithms are creating an artificial nervous system that has nearly unlimited power to monitor and store information.

A year ago I said that 2012 would be the year of the interface and that’s been true to a large extent.  Beyond Apple’s Siri and Microsoft’s Kinect, Google has launched Project Glass, an interface that’s embedded inside the frames of eyeframes, giving you an instant connection between the real world and all those data centers.

These two trends are about to combine in a major way.  IBM is taking its Watson project, which beat human champions at the very intuitive game of Jeopardy! and applying it to real world applications like medicine. Microsoft just unveiled technology that can listen to English and repeat back in fluent Chinese.

And that’s just the start.  This trend will accelerate.  Systems will get much better, cheaper and more integrated very quickly.

2. Atoms Collide With Bits

I’ve written over the past year about the new industrial revolution.  A confluence of various technologies, such as CAD software, 3D printers, CNC routers, laser cutters, and 3D scanners are democratizing manufacturing and dramatically improved industrial robots are completely reshaping the economics of manufacturing.

As Steve Denning notes, the fact that companies like Apple and GE are bringing manufacturing back home points to a larger movement.  As automation increases, the proportion of labor costs in manufacturing falls, changing the outsourcing equation dramatically.  We could be witnessing the beginning of a vast surge of manufacturing coming back to developed markets.

Yet he also makes a subtler point.  As businesses bring factories back home, they are rediscovering information that they lost from outsourcing – the invaluable interactions between designers, marketers and the factory floor.  It seems that moving all that production overseas may not ever been a good idea in the first place.

We can expect this trend to deepen.  As the informational content of products continues to increase, atoms will become inextricably tied to bits.

3. SoLoMo Makes Way For The Web Of Things

Over the past few years, we’ve seen computing become more social, local and mobile and that is what has driven innovation and user experience.  It seems hard to remember a time when we didn’t use those few extra free moments standing around to tweet and surf or stop to check the online recommendations of a cafe before going in.

That will continue, but the new horizon is the Web of Things, where just about everything we interact with becomes a computable entity.  Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly.  This will not only change the game, it will change the players as well.

I’ve argued before that the most immediate ramification of this trend is that it gives Microsoft an opportunity to get back in the race.  We may very well find that the Xbox will become as central to their ecosystem as the iPhone and the iPad have become to Apple’s.

However, the larger consequence is that all businesses will become a technology businesses. As Ray Kurzweil has noted, in the future “all technologies will essentially become information technologies, including energy.”  That, in turn, will transform every organization into a potential competitor and collaborator in just about every industry.

4. Operating Systems Become A Three Way Race

Probably the biggest thing to watch in 2012 will be the battle for operating systems heating up and Windows 8 challenging Google for market share.  Apple, strangely enough, will mostly be a bystander.  Their consumer base will likely remain loyal and most probably continue to grow roughly in line with the market.

However, Apple’s market share is relatively small, roughly 15%.  So the major conflict will be between Google and Microsoft, both vying for the loyalties of handset manufacturers. Samsung, the most coveted partner, has about 30% market share, so they will most probably decide how it ultimately all plays out.

As I’ve written before, I’m pretty optimistic about Microsoft’s chances.  Reviews of the Windows phones have largely been positive and if manufacturers decide to split their loyalties, the tie would go to Microsoft.  That simple fact, plus their strength in the enterprise market, gives them the advantage.

In the end, how it really all turns out is anybody’s guess.  Google is building out its own assets such as the Project Glass initiative I mentioned above and autonomous cars.  Plus, you never can tell what they have cooking in Mountain View.  In any case, this 3-way race will certainly be a key focal point over the next few years.

5. NFC Heats Up

Everybody who has ever used E-Z Pass (or for that matter, been stuck in the slow cash lane at a tollbooth) knows the power of seamless machine to machine communication. Near Field Communication (NFC) is the latest iteration.  The advantage of NFC is that the communication goes is two-way.

So we’ll soon be using our smartphones to communicate, not just with each other, but with the world around us; facilitating payments, picking up promotional opportunities from ads and sharing information with retail displays, just to mention a few of the applications being talked about.

In truth  we really don’t know what NFC will bring us, because there are so few phones out there that include the technology.  However, now that virtually every handset manufacturer (except, of course, for Apple) offers a variety of NFC capable models, we’re nearing a tipping point.

Expect to see a lot of action in this area over the coming year.

6.  SEO For Social

I still remember the first time I heard about search engine optimization (SEO).  It was probably in 2005 and an entrepreneur I knew well told me he was starting a new business to optimize search engine marketing.  I have to admit, I didn’t quite get what he meant.

Since then, SEO has transformed advertising and media by optimizing the way machines talk to machines.  That’s been great for direct marketing, but not so good for content. There’s been a constant tension between making content easy for machines to find while at the same time creating the kind of fantastic user experience that consumers enjoy.

Natural language processing will be the key technology for solving this problem. Companies like OpenAmplify and Networked Insights are creating algorithms that can analyze massive amounts of content in very much the same way a human would, except infinitely faster and with greater accuracy.

This analysis can then be combined with standard engagement metrics to point the way forward.  This might take more than a year to play out, but it’s coming fast and it’ll be a real game changer.

The Semantic Economy and Brands as Open API’s

While all of these trends will unfold very differently in terms of detail and impact, there is an underlying theme:  Technology is changing the very fabric of enterprise.

For most of the 20th century, businesses focused on developing proprietary value chains. As they became more successful and added scale, their competitive advantage would grow in terms of quality, efficiency and brand equity.  Even a relatively small advantage could, over time, compound and be parlayed into a corporate dynasty.

What we’re seeing emerge now is a new semantic economy, where competitive advantages are built not through closed proprietary systems, but through creating effective linkages. As search and transaction costs fall to negligible levels, upstarts can not only compete with larger, incumbent rivals, they can put them out of business seemingly overnight.

The upshot is that we need to recognize that brands have a new architecture.  They are no longer mere proprietary assets to be leveraged, but platforms for collaboration and co-creation.  Brands have, in effect, become open API’s.

Source: http://www.innovationexcellence.com/blog/2013/01/03/6-digital-trends-to-watch-in-2013/

Year in Review: Five Latam Organizations Give it a Go in the U.S. in 2012

By: Emily Stewart

Here in Latin America, we spend a of time talking about and focusing on what companies, investors, executives and entrepreneurs from abroad are coming our way. But what about those who are doing it the other way around? This year, a few Latin American entities took it to the streets somewhere else.

Take a look at these five organizations that were bold enough to give it a go in the USA in 2012:

Predicta

Back in October, Brazilian digital marketing leader Predicta launched SiteApps in the United States. With the help of SiteApps, businesses can identify and implement new features, personalize content, and even create mobile versions of their sites in a matter of minutes. Using Google Analytics, it provides users with in-depth diagnostic reports that address the most relevant issues affecting their websites. It then creates a list of recommended apps to remedy the problems identified.

TOTVS

TOTVS, Latin America’s largest software corporation, announced the opening of TOTVS Labs in Silicon Valley this year. The R&D facility will focus on creating innovative products and disruptive technologies in cloud computing, social media, big data and mobile.

Realtime

With an investment worth US$100 million from BRZTech Holding, Brazil-based Realtime launched in the United States in August. Founded in 1997, Realtime is a set of tools for websites and mobile apps that require constant and continuous content updates in real time.

NXTP Labs & 21212

In September, Latin American accelerators NXTP Labs (Argentina) and 21212 Digital Accelerator (Brazil) embarked on the Latam Invasion to Silicon Valley. Fifteen of the accelerators’ startups presented at a joint demo day in California. Jeff Levinsohn and Frederico Lacerda of 21212 told us that the purpose of the trip was not only to seek investment but also to introduce the United States’ vibrant tech ecosystem to all that Latin America has to offer.

Wayra

During Innovate MIA 2012 in December, Telefónica accelerator Wayra hosted its first international demo day. Seventeen startups from Latin America and Europe presented to investors, VCs and executives in Miami at Wayra Global demoDay 2012.

In 2013, we’ll place on a few more Latin American startups, accelerators and organizations trying their hand at the U.S. market as well.

Source: http://en.pulsosocial.com/2012/12/21/year-in-review-five-latam-organizations-give-it-a-go-in-the-u-s-in-2012/

Top 20 Innovation Articles of Innovation Excellence– November 2012

November's Top 20 Innovation Articles

by Innovation Excellence

Drum roll please…

At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our FREE Innovation Excellence Weekly magazine (PDF for printing or downloading to iPad, Kindle, Nook, etc.) and email newsletter. Did your favorite make the cut?

But enough delay, here are November’s twenty most popular innovation posts (each receiving 3,500 – 7,400 page views):

  1. 7 Ways to Outsmart Your Brain and be More Innovative – by Stephen Shapiro
  2. New Online Marketing Strategy – Predict Surprising Google Updates – by Amanda DiSilvestro
  3. Booz & Company 2012 Global Innovation Study – by Barry Jaruzelski
  4. Innofacturing, The Real Innovation in Manufacturing – by Geovanny Romero
  5. Push or Pull Marketing for Innovations? – by Braden Kelley
  6. The Best Innovation Strategy is Searching for Needs – by Gijs van Wulfen
  7. Yes, but what about leadership? – by Josie Gibson
  8. Leadership, Influence & Relationships – by Mike Myatt
  9. Innovation Cannibalism – by Peter Cook
  10. Innovation Spaces – A New Frontier in Collaboration – by Elisa O’Donnell
  11. 10 Brainteasers to Stretch Your Brain – by Holly G Green
  12. Buncee, Arturi, Curie and Discovery – by Julie Anixter
  13. Why I Still Think Microsoft Will Win with Windows 8 – by Greg Satell
  14. 10 Good Reasons Not to Trust Your Brain – by Holly G Green
  15. Collaborative Innovation replaces Brainstorming – by Juergen H Staeudtner
  16. Asking the Right (innovation) Questions – by Michel van Hove
  17. Is There a QOOQ In Your Kitchen? – by Matthew E May
  18. An Innovation Strategy is Critical – by Braden Kelley
  19. How Innovation Processes Began at Shell and IBM – by Geovanny Romero
  20. Manoj Fenelon Imagines the Future for PepsiCo – by Lou Killeffer

BONUS – Here are three more strong articles published the last week of the month:

If you’re not familiar with Innovation Excellence, we publish 2-6 new articles every day built around innovation and marketing insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or Linkedin too!

Editor’s Note: Innovation Excellence is open to contributions from any and all innovation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable innovation insight to share with everyone for the greater good. If you’d like to contribute, create an account in the community.

P.S. We’ve created a new downloadable, printable, portable FREE electronic magazine for your iPad, Kindle, Nook, or other tablet, notebook, Mac, or PC. Here are links to our first nine issues:

Source: http://www.innovationexcellence.com/blog/2012/12/01/top-20-innovation-articles-november-2012/

Boletín del Observatorio de Redes Empresariales de Barrabés América – Octubre 2012 –

 

 

La innovación fue el tema central del VI Foro de Competitividad de las Américas 2012

Este evento se realizó en Cali, Colombia, del 24 al 26 de octubre. En el mismo se habló de las experiencias, las buenas prácticas, y se intercambiaron ideas y conocimientos para que los países sean más innovadores, productivos y competitivos. El evento fue un acontecimiento único en la región ya que convocó a representantes de Gobierno, organismos multilaterales, académicos y empresarios en un diálogo continuo de competitividad. Dentro de la agenda se desarrollaron importantes talleres y paneles con autoridades en la materia y personalidades como los conferencistas Clayton Christensen, Vijay Govindarajan, Ken Robinson y Dan Restrepo

América Latina: 7 desafíos de innovación y desarrollo productivo

América Latina y el Caribe presentan un histórico rezago en innovación, ciencia y tecnología que requiere de políticas públicas por parte de los Estados y un mayor compromiso del sector privado para fomentar el desarrollo de la economía de la región. Así lo señala el informe “Señales de competitividad de las Américas 2012″

BID premiará uso innovador de tecnologías de información y comunicación en empresas y sector público

Con el fin de subrayar la importancia del uso de las tecnologías de información y comunicación (TIC) para la innovación y la productividad, el Banco Interamericano de Desarrollo (BID) convocó los Premios Innovatic, dirigidos a entidades públicas y privadas de América Latina y el Caribe. El lanzamiento la convocatoria tuvo lugar en el marco del panel “La digitalización de las empresas: un imperativo para la competitividad”, desarrollado en el Foro de Competitividad de las Américas que se celebró del 24 al 25 de octubre en Cali, Colombia

Se realizó el Diálogo Regional de Políticas de Innovación

El Banco Interamericano de Desarrollo (BID), la Organización para la Cooperación y el Desarrollo Económico (OCDE), la Comisión Económica para América Latina y el Caribe (CEPAL) y otras organizaciones internacionales realizaron el 9 y 10 de octubre  el “Diálogo Regional de Políticas de Innovación. Extensión tecnológica, tecnologías de la información y la comunicación y creación de empresas de base tecnológica” con la participación de autoridades de los ámbitos de la tecnología y la innovación de América Latina y el Caribe

Desarrollo productivo e Industrialización en América Latina y el Caribe

El tema de la integración regional en América Latina y el Caribe cobra nuevo interés actualmente, debido a que su potencial nunca ha sido aprovechado cabalmente; a que existe una recesión o estancamiento del mundo desarrollado, – con el que hay una relación crucial en términos de inversiones, exportaciones y participación en cadenas globales de valor –; a que se ha avanzado enormemente en la interconexión entre los países gracias a los avances en diversas tecnologías, infraestructura y transporte; y, a que se cuenta con un mercado regional mucho más fuerte (como resultado del aumento de su población y la gran expansión de su clase media).

Doing Business 2013. Regulaciones inteligentes para Pequeñas y Medianas Empresas

Un nuevo informe de IFC y el Banco Mundial muestra que 15 de las 33 economías de América Latina y el Caribe implementaron reformas regulatorias que facilitaron a los empresarios locales hacer negocios de junio de 2011 a junio de 2012.Casi la mitad de las economías de América Latina y el Caribe adoptaron reformas para mejorar el clima de negocios en 2012

Acelerando la Innovación en Latinoamérica

¿Por qué en Latinoamérica aún no se ha alcanzado el desarrollo en innovación?. Una mirada crítica a la innovación en Latinoamérica

Cadenas de Valor, PYMES y Políticas Públicas. Experiencias internacionales y lecciones para América Latina y el Caribe

El Sistema Económico Latinoamericano y del Caribe (SELA) elaboró este documento con múltiples objetivos; (1) analizar experiencias relevantes, dentro y fuera de América Latina y el Caribe, de la inserción de empresas en cadenas de valor globales y regionales, en especial para las PYMES; (2) describir los rasgos fundamentales, los instrumentos y el desempeño de las políticas públicas de apoyo a las PYMES para promover su inserción en cadenas de valor globales y regionales; y (3) proponer recomendaciones de políticas públicas para el fomento de la inserción de las PYMES en cadenas de valor tanto a nivel global como regional

En Colombia están cambiando la forma de hacer negocios TIC con Apps.co

El Ministerio TIC de Colombia ha lanzado su iniciativa Apps. co con el objetivo de dar vida a esta industria y convertirse en el centro del desarrollo emprendedor del país.

Design thinking, el último grito de la innovación

No hay evento o encuentro de innovación en el que este termino no sea utilizado. Pero, ¿de qué se trata y cuál es su real utilidad?

Gobierno vasco apoya a región de Chile en políticas innovadoras para PYMES

La región chilena de Biobío ha comprado el conocimiento y saber hacer que el Departamento de Industria, Innovación, Comercio y Turismo está aplicando en Euskadi para apoyar la competitividad y la innovación de sus empresa, a través del programa de Itinerarios de Competitividad e Innovación del Grupo SPRI, conjunto de sociedades públicas del Gobierno Vasco dedicadas a ayudar al tejido empresarial vasco.

ALADI lanzó su Centro Virtual de Formación y su Portal Web Empresarial

El Centro Virtual de Formación es un esfuerzo conjunto de la ALADI con la CAF – Banco de Desarrollo de América Latina, dirigido a profesionales latinoamericanos, graduados universitarios en Relaciones Internacionales, Economía, Comercio Internacional y carreras afines, y a estudiantes de las Academias Diplomáticas de los países miembros.

10 claves que toda PYME debe tener presente para desarrollar su estrategia de Redes Sociales

Las Redes Sociales en las PYMES deben seguir objetivos definidos en un plan estratégico que les permita gestionar su presencia profesionalmente.

Splitter.me: Monetiza tu influencia online

Splitter.me es una plataforma de User-Managed Promotion (promoción manejada por los usuarios) basada en pago por click. La idea es que cada usuario pueda crear su propia promoción, generando conversaciones que lleven tráfico al sitio web de la marca, sin hacer publicidad tradicional. En realidad sería un concepto más cercano a las relaciones públicas 2.0, que a la publicidad.

TED: 10 charlas que lo ayudarán a ser un líder innovador

Si uno no es un líder innovador, ¿qué hay que hacer para convertirse en uno?. Para resolver esta duda, se pueden revisar las charlas TED, donde expertos  cubren un amplio espectro de temas que incluyen ciencias, arte y diseño, política, educación, cultura, negocios, asuntos globales, tecnología y desarrollo, y entretenimiento.

Las 10 principales causas de muerte de una startup

Muchos hablan de los errores más habituales al emprender, pero Javier Megias, consultor en estrategias innovadoras para empresas, se atreve a compartir lo que a su juicio son las principales causas de mortalidad de una startup.

Cómo ser emprendedor y aprender del error

Aunque se pongan los mejores esfuerzos en un emprendimiento, si la estrategia no está bien enfocada y los objetivos tampoco están del todo claros, entre otros errores, las probabilidades de fallar a final del camino son altas. Por eso conviene estar atentos a las señales y no repetir equivocaciones pasadas.

Se realizó Webminar “Innovaciones TIC para el comercio minorista y la internacionalización de MiPyMES. Casos de éxito del Portafolio TIC”

El Portafolio TIC del BID/FOMIN, cuenta con proyectos que a través del desarrollo de innovaciones en TIC,  están impactando significativamente la competitividad en diversos sectores de Latinoamérica. Para conocer las experiencias exitosas de estos proyectos, los servicios desarrollados y sus lecciones aprendidas, el jueves 27 de septiembre se realizó el webinar “Innovaciones TIC para el comercio minorista y la internacionalización de MiPyMES. Casos de éxito del Portafolio TIC”

Artículos de interés

No innoves, sé innovador

Por Xavier Camps

PYMES: diez medidas de bajo costo para mejorar la competitividad

Por Francisco Galizia

Idear, innovar, emprender

Por Marc Vidal

Ver más información en www.redesempresariales.info

Participe en la Red de Expertos de Innovación de Barrabés: www.redinnova.net

Conoce BornGlobal un centro de globalización e innovación de emprendedores y empresas

Sobre Barrabés América

Barrabés América – Insurgentes 605 Piso 10, Colonia Nápoles , Ciudad de México (D.F.) – México -, Teléfono: +(52) 55 5543 8998

Latinos en Estados Unidos: ya son los más adictos a redes sociales y apuntan a mercado propio

Por: Clarisa Herrera

No sólo los hispanos representan la minoría más importante de los Estados Unidos sino que también la cantidad de medios sociales que visitan y el tiempo de permanencia online en ellos supera por lejos el resto de los grupos étnicos de ese país.

Un informe de EMarketer sobre los hábitos en Internet de la comunidad hispana reveló que si bien los usuarios afroamericanos son los que pasan más tiempo conectados, los usuarios hispanos pasan más tiempo en los sitios de medios de comunicación sociales.

Esta tendencia latina, no hace más que reforzar lo que contamos recientemente en la entrevista a Gian Fulgoni, de ComScore, cuando afirmaba que “los latinos aman las redes sociales más que cualquier otra cosa en el mundo” (aún fuera de la región, podríamos agregar)

El estudio puntualiza que:

26,8% de los usuarios de Internet hispanos pasan seis horas o más en sitios de medios sociales, mientras que sólo el 20,4% de los usuarios de Internet afroamericanos y apenas el 8,5% de los usuarios totales de Internet en Estados Unidos pasan ese tiempo en sitios sociales.

-Los hispanos de los EE.UU. son más propensos a participar en sitios sociales más nuevos y de menos tamaño, accediendo con mayor frecuencia a redes como Pinterest y Linkedin.

-En el caso de LinkedIn, el 15,5% de los usuarios hispanos de Internet en los EE.UU. accedieron al sitio al menos una vez al día, en comparación con el 10,9% de los usuarios de Internet afroamericanos y el 4,9% de los caucásicos.

-El 85% de los usuarios de Internet caucásicos y el 82,7% de los afroamericanos afirmaron no tener una cuenta en Pinterest, la cifra desciende hasta el 71,5% entre los usuarios de Internet hispanos.

Además, según un relevamiento reciente de uSamp:

90% de los latinos interactúa por Facebook, por encima de la media de 81% de la población general.

-Un 57% de los hispanos usa YouTube, en comparación con 46% entre los no hispanos.

-En Google+: 47%, sobre un promedio nacional de 18%.

Los números expuestos indican el gran mercado que son los hispanos en ese país y la importancia de conocer las preferencias, hábitos, frecuencias y demás datos sobre el uso que esta comunidad haga en Internet,  claves para entender dónde y cuándo ponerse en contacto con estos consumidores. 

Y no sólo para sumar más redes sociales sino a pensar el volumen de potenciales clientes que pueden utilizar servicios asociados con redes o medios sociales, tanto aplicaciones como plataformas que optimicen los distintos usos de las mismas.

A la caza del público latino

Por citar el caso de un exitoso proyecto de medios sociales para hispanos, la red social ImmiLounge, creación de un estudiante de Kenia llamado Brian Nguah, apuntó a convertirse en el centro neurálgico online de los extranjeros en Estados Unidos, una suerte de “Facebook para inmigrantes” (como suele llamársele).

La red ofrecer orientación para los migrantes en términos legales, de salud, de empleo, pero también la oportunidad de encontrarse con otros que estén en la misma situación.

Pero si apunta a convertirse en el principal punto de referencia para la comunidad de extranjeros radicados en Estados Unidos (según datos del censo nacional suman más de 38,5 millones, aproximadamente un 12,5% de la población total del país) los latinos representan un número que no se puede perder de vista dado que ampliando lo que mencionamos antes, aproximadamente un 47% de los extranjeros en territorio estadounidense son de ese origen.

Por su parte, Latinos in Social Media (Latism) es la principal conferencia de Latinos en Redes Sociales, que se acaba de realizar entre 25 al 27 de octubre, en Texas.

El evento reúne a latinos profesionales participantes en los medios sociales y se abordan cuestiones que refieren a la comunidad en ese país. Cuatro ejes recorrieron las conferencias, educación, salud, tecnología y negocios, además de un tema que aún tiene gran injerencia: la brecha digital.

Aunque muestras altos índices de penetración de teléfonos móviles y smartphones, la organización indica que los hispanos, en particular, muestran índices más bajos de conexión hogareña que otros sectores de la población: en 2010, casi dos tercios (65%) de ellos estuvieron en línea, mientras que entre los blancos no hispanos la tasa fue de 77%, según un estudio del Centro Pew Hispano.

Sin embargo, quienes son primera generación de latinos nacidos en Estados Unidos tienen más probabilidades de acceder al entorno digital: 76%, comparado con sólo 43% entre los migrantes extranjeros.

Fuente: http://pulsosocial.com/2012/10/31/latinos-en-estados-unidos-ya-son-los-mas-adictos-a-redes-sociales-y-apuntan-a-mercado-propio/

Gartner: Top 10 Strategic Technology Trends For 2013

By  Eric Savitz, Forbes Staff

Another day, another top 10 list from Gartner, which this week is playing host to 10,000 IT pro at the Gartner Symposium IT Expo in Orlando.

Yesterday, the research firm laid out “10 critical tech trends for the next five years.”

Today, Gartner took a look at a little closer in, providing a list of the “Top 10 Strategic Technology Trends for 2013.

You can see the list in the box.

Here are a few of their notes on each of the 10 trends, as laid out in the Gartner slides for the presentation:

  • Mobile device battles: Mobile experiences eclipse the desktop experience. Consumerization drives tablets into the enterprise. Cloud and mobile are mutually reinforcing trends. Bring your own device trend accelerates. In 2013, mobile devices will pass PCs to be most common Web access tools. By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, tablet shipments will be 50% of laptop shipments, with Windows 8 in third place behind Apple and Android. Microsoft‘s share of overall client platform will fall to 60%, and could drop below 50%. In smartphones, Windows could pass RIM to be #3 player, and could be same size as Apple in units by 2015. Windows 8 will be “relatively niche,” with mostly appealing to enterprise buyers.
  • Mobile applications & HTML 5: Through 2014, JavaScript performance will push HTML5 and the browser as a mainstream application developer environment. There will be long shift to HTML5 from native apps as HTML5 becomes more capable. But native apps won’t disappear, and will always offer best experiences.
  • Personal Cloud: Cloud will be center of digital lives, for apps, content and preferences. Sync across devices. Services become more important; devices become less important.
  • Internet of Things: Internet of things is already here. Over 50% of Internet connections are things. In 2011,  over 15 billion things on the Web, with 50 billion+ intermittent connections. By 2020, over 30 billion connected things, with over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything.
  • Hybrid IT and Cloud Computing: Changes role of IT.  IT departments must play more roles in coordinating IT related activities.
  • Strategic Big Data: Organizations need to focus on non-traditional data types and externa data sources. Hadoop and NoSQL gain momentum. Big data will meet social. Five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems need to be tied together.
  • Actionable Analytics: Cloud, packaged analytics and big data accelerates in 2013, 2014. Can now perform analytics and simulation on every action taken in business. Mobile devices will have access to the data, supporting business decision making.
  • Mainstream In-Memory Computing: Changes expectations, designs and architectures. Can boost performance and response times. Enables real-time self service business intelligence. SAP and others will accelerate delivery of applications in 2012/2013 to leverage in memory capability.
  • Integrated Ecosystems: More packaging of software and services to address infrastructure or application workload. There will be more shipment of “appliances,” with software delivered as hardware. New trend: virtual appliances, which Gartner sees gaining in popularity over the next five years.
  • Enterprise App Stores: By 2014, there will be more than 70 billion mobile app downloads from app stores every year. Also by 2014, most organizations will deliver mobile apps to workers via private application stores.

Source: http://www.forbes.com/sites/ericsavitz/2012/10/23/gartner-top-10-strategic-technology-trends-for-2013/

NineSigma Launches Open Innovation Social Media Destination “NineSights”

NineSigma launched the first open innovation social media destination which is free to innovation seekers and solution providers. NineSights is a secure and collaborative online community that connects innovators of all sizes with the resources and relationships needed to drive business value. The platform allows innovation seekers to post innovation needs and solution providers to submit proposals and post technologies and solutions that are “for sale.” NineSigma ensures quality on the site by vetting both seekers and providers.

By:

Andy Zynga, CEO of NineSigma said:

“We have listened to our clients and solution providers who told us that a social media enabled platform where quality trumps quantity is what the world needs right now. As a result of this unique platform, organizations are able to make better connections faster and thus accelerate time to market.”

NineSigma’s co-creation

NineSights is being launched in response to a recent NineSigma survey of professionals in a range of industries that found no innovation platform existed to effectively meet the needs of solution seekers and providers online. With NineSights, that marketplace need is being met.

For solution providers, this includes exposure of their technologies, new business development opportunities, connections outside their industries, and direct access to solution seekers. Organizations reaching out to solution providers see the same benefits, particularly the opportunity to connect with others outside of a single vertical segment.

Philips’ gallery

The site also hosts featured “galleries” that spotlight innovation requests and technology offers from organizations like Philips, and provides forums for discussions among users.

NineSights: Knowledge broker

The community fits the highly fragmented (but transparent) information economy. Knowledge brokering will spur knowledge valorization, create better, faster and cheaper output, by being the connector between entities.

Source: http://www.innovationmanagement.se/2012/06/08/ninesigma-launches-open-innovation-social-media-destination-ninesights/

The Rise of Social Enterprise [Infographic]

By Ilya Pozin, Contributor of Forbes

It seems social networking is all the rage these days. Individuals have found that it is a great way to keep in touch and connect with people around the world. Businesses are beginning to realize that social networking can also be a valuable marketing tool.  Blueglass compiled an infographic detailing the success social media has provided to the business world.

The majority of businesses are still handling their own social network accounts, but about 28 percent have started outsourcing these services. Whether outsourced or not, over half of businesses that take advantage of the social enterprise have seen reduced marketing costs. Furthermore, sales from social media are expected to hit an impressive $30 billion by 2015.

So just what networks are businesses taking advantage of?

The largest social media platform: Companies around the world are currently using the most bandwidth on Facebook (Japan however prefers Twitter) as their social media platform of choice.

Making employee/company connections: Lithium, Yammer and Salesforce.com are dominating the market for businesses that use social media to connect employees with the company. In fact, 85 percent of Fortune 500 companies are on Yammer, with 200,000 employers on the database worldwide and growth continuing to rise.

Check out more on the rise of social enterprise in the infographic below:

Infographic courtesy of BlueGlass Interactive

What do you think? How is your business using social media?

Source:   http://www.forbes.com/sites/ilyapozin/2012/06/26/the-rise-of-social-enterprise/