Global Information Technology Report 2015

mundo.jpgEdición 2015 de un estudio clásico del World Economic Forum, que analiza el estado de las TIC en el mundo. Información y datos sobre 143 economías.

Global Information Technology Report 2015




14 things that are obsolete in 21st century schools

14 things

Saying that it has always been this way, doesn’t count as a legitimate justification to why it should stay that way. Teacher and administrators all over the world are doing amazing things, but some of the things we are still doing, despite all the new solutions, research and ideas out there is, to put it mildly, incredible.

I’m not saying we should just make the current system better… we should change it into something else.

I have compiled a list of 14 things that are obsolete in 21st century schools and it is my hope that this will inspire lively discussions about the future of education.

1. Computer Rooms

The idea of taking a whole class to a computer room with outdated equipment, once a week to practice their typewriting skills and sending them back to the classroom 40 minutes later, is obsolete.

Computers or technology shouldn’t just be a specific subject, that’s not sufficient anymore but rather it should be an integral part of all the subjects and built into the curriculum.

2. Isolated classrooms

Classrooms can be isolated in two ways. One where parents, teachers or guests are not welcome because the door and drapes are always shut… which has the words “Don’t come in here” written all over it. The other way is is being isolated to all the knowledge outside the 4 walls. For example from the internet, videos, blogs, websites and visits from authors or scientists through Skype, to name a few.

Tony Wagner, the author of the Global Achievement Gap says: “Isolation is the enemy of improvement”. The classroom should be open, teachers should be able to walk in and learn from each other, parents should visit often, f.x. with so called Extra Open Schooldays (where all parents are encouraged to visit classrooms anytime during the day). Isolated classrooms are therefore obsolete.

3. Schools that don’t have WiFi

Schools that don’t have a robust WiFi network for staff and students are not only missing a big change for teaching and learning but robbing the students of access to knowledge and also limiting their chances to learn about the internet and using technology in a safe way.

21st century schools make it possible for students and staff to learn anywhere, anytime and schools that don’t allow that are obsolete.

4. Banning phones and tablets

Taking phones and tablets from students instead of using them to enhance learning is obsolete. We should celebrate the technology students bring and use them as learning tools.

Phones are no longer just devices to text and make phone calls… when they were, then banning them was OK. Today there is more processing power in the average cellular telephone than NASA had access to when they sent a man to the moon in 1969. Yet most students only know how to use these devices for social media and playing games.

Today you can edit a movie, make a radio show, take pictures, make posters, websites, blog, tweet as a character from a book, have class conversations over TodaysMeet and Google most answers on a test with the device in your pocket. We should show our students the learning possibilities & turn these distractions into learning opportunities that will reach far outside the classroom.

5. Tech director with an administrator access

Having one person responsible for the computer system, working from a windowless office in the school basement, surrounded by old computers, updates the programs and tells the staff what tech tools they can and cannot use… is obsolete.

Today we need technology co-ordinators that know what teachers and students need to be successful and solves problems instead of creating barriers. Someone who helps people to help themselves by giving them responsibility and finds better and cheaper ways to do things.

6. Teachers that don’t share what they do

Teachers who work silently, don’t tweet, blog and discuss ideas with people around the world are obsolete. Teachers are no longer working locally but globally and it’s our job to share what we do and see what others are doing. If a teacher is no longer learning then he shouldn’t be teaching other people.

We should all be tweeting, blogging and sharing what works and doesn’t work, get and give advice to and from co-workers around the world. We should constantly be improving our craft because professional development isn’t a 3 hour workshop once a month but a lifelong process.

“We do not learn from experience…we learn from reflecting on experience.” -John Dewey

7. Schools that don’t have Facebook or Twitter

Schools that think putting a news article on the school website every other week and publish a monthly newsletter is enough to keep parents informed are obsolete.

The school should have a Facebook page, share news and information with parents, have a Twitter account and their own hashtag, run their own online TV channel where students film, edit and publish things about school events.

If you don’t tell your story, someone else will.

8. Unhealthy cafeteria food

School cafeterias that look and operate almost like fast food restaurants where staff and students get a cheap, fast and unhealthy meals are obsolete.

A few schools in Iceland and Sweden have turned almost completely to organic foods and given thought into the long term benefit of healthy food rather than the short term savings of the unhealthy. For example at Stora Hammar school in Sweden 90% of the food served is organic.

Children should put the food on their own plate, clean up after themselves and even do the dishes. Not because it saves the school money on workforce but because it is a part of growing up and learning about responsibility. What 21st century schools should be doing as well is growing their own fruits and vegetables where students water them and learn about nature. Setting up a farm to feed students would be optimal, but if that is not an option (for example in big city schools) then they can at last set up a windowfarm in some of the school windows.
The goal with providing students a healthy meal is not only to give them enough nutrition to last the school day but to make healthy food a normal part of their daily life and get them to think about nutrition which is something that will benefit them for the rest of their lives.

9. Starting school at 8 o’clock for teenagers

Research has shown over and over again that teenagers do better and feel better in schools that start later. Often parents or administrators needs get in the way of that change. Research (f.x. from the The Journal of Developmental & Behavioral Pediatrics) show that delaying school start as little as 50 minutes and making it longer by 30 minutes instead has a positive effect both on learning and activities after school. Schools that don’t do this are obsolete.

Starting later is easy and teachers could use the extra time in the morning to prepare class… it’s a win-win situation.

10. Buying poster-, website- and pamphlet design for the school

When your school needs a poster, pamphlet or a new website they shouldn’t buy the service from somewhere else (although that can sometimes be the case) and have students do it instead. In the best schools of the future, they will be the ones doing it as a real project that has meaning and as a collaborative project in language and art….using technology.

11. Traditional libraries

Libraries that only contain books and chess tables are obsolete.

A 21st century library should be at the heart of the school and a place where both students and staff can come in to relax, read, get advice, access powerful devices, edit videos, music, print in 3D and learn how to code to name a few. This 21st century learning space should give people an equal chance to use these devices and access information. Otherwise these libraries will turn into museums where people go to look at all the things we used to use.

12. All students get the same

Putting kids in the same class because they are born in the same year is obsolete. School systems were originally set up to meet the needs of industrialism. Back then we needed people to work in factories, conformity was good and nobody was meant to excel or be different in that environment. That doesn’t fit our needs today, let alone the future but many schools are still set up like the factories they were meant to serve a 100 years ago.

We should increase choice, give children support to flourish in what interests them and not only give them extra attention in the things they’re bad at. In most schools, if you are good in art but bad in german you get german lessons to get to par with the other students instead of excelling at art… All even, all the same!

Education should be individualised, students should work in groups regardless of age and their education should be built around their needs.

13. One-Professional development-workshop-fits-all

A school that just sends the entire staff to a workshop once a month where everyone get the same are obsolete. Professional development is usually top down instead of the ground up where everyone get what they want and need. This is because giving everyone (including students) what they need and want takes time & money.

With things like Twitter, Pinterest, articles online, books, videos, co-operation & conversations employees can personalize their professional development. (Read about my article on Personalized Professional Development here)

14. Standardized tests to measure the quality of education

Looking at standardized tests to evaluate whether or not children are educated or not is the dumbest thing we can do and gives us a shallow view of learning. The outcomes, although moderately important, measure only a small part of what we want our kids to learn and by focusing on these exams we are narrowing the curriculum. Alfie Kohn even pointed out a statistically significant correlation between high grades on standardized tests and a shallow approach to learning.

The world today and the needs of the society are completely different to what they used to be. We are not only training people to work locally but globally. With standardized test, like PISA, we are narrowing the curriculum, and all the OECD countries are teaching the same thing. Because of that we all produce the same kind of workers, outdated workers, to work in factories. People who can comply, behave and be like everybody else.

In the global world today it is easy to outsource jobs to someone who is willing to do the same job, just as fast for less money. Therefore we need creative people that can do something else and think differently.

Andrea Schleicher (2010) said: “Schools have to prepare students for jobs that have not yet been created, technologies that have not yet been invented and problems that we don’t know will arise.”

Standardized education might have been the answer once but saying that it’s obsolete is putting it mildly and is only a way to try to repair the broken system. Results of those tests are, according to Daniel Pink (2005) in direct contradiction to the skills we need today. Those skills are for example design, story, symphony, empathy, play, and meaning.

We should be solving real problems, asking questions that matter instead of remembering and repeating facts. Adults’ accomplishments are linked far more strongly to their creativity than IQ (source) and we should be celebrating diverse knowledge and interest instead of trying to standardise knowledge and skills.

I wonder if schools would finally change their direction if we designed a new standardize test that wouldn’t measure numeracy, science and literacy but empathy, creative thinking and communication skills… Maybe that is all we need.

Final thoughts

All the education systems on the planet are being reformed, but I don’t think reform is what we need. We need a revolution and change the education system into something else. It isn’t an easy task, but as S.E. Phillips once said:

Anything worth having, is worth fighting for.

Doing something new and getting poor results on the old test shouldn’t surprise anyone. What is the point of doing something new and different if we get the same results on standardized tests… then we might as well just do factory schooling, conform and comply.

If I had asked the people what they wanted, they would have said faster horses” – Henry Ford

That is exactly what we are doing today. We are asking our students to remember more, write better and repeat faster then before… just like we wanted the faster horse, when really we should be asking for the car. Sure the car wasn’t better than the horse in the beginning and our education system won’t be perfect either. It will never be perfect, it should be constantly evolving and we should strive to make it better every day.

I don’t know what a perfect education system looks like, and don’t think it even exist. But I believe that if we talk, try something different, fail forward, investigate and share what we do, not only locally but globally, we can get a lot closer.

If you want to see change in education, you should start in your own classroom.

“Education can be encouraged from the top-down but can only be improved from the ground up”

– Sir Ken Robinson

Ingvi Hrannar Ómarsson


Want to Reach Latin American Consumers? Get Social

By: Emily Stewart

For brands reaching out to Latin American consumers, social media is the way to go.

A study conducted by Ipsos OTX and Ipsos Global @dvisor found that internet users in Latin America and parts of Asia-Pacific tend to flock to brands’ social network pages, while users in more developed regions, such as Europe and the U.S., steer clear of corporate profiles.

In Brazil, 70% of consumers said that they were “very much” or “somewhat” likely to check brands’ social media pages regularly. In Mexico, 72% reported the same, and in Argentina, 64%. Just 12% of Brazilians and Mexicans said they were very unlikely to do so, and 20% of Argentines.

It seems that markets that are less digitally mature are more likely to interact heavily with brands through social media. Take, for example, Asia-Pacific. Internet users in India, Indonesia and China, where the internet market is still developing, were much more interested in brand social media pages than consumers in South Korea, Japan and Australia – more developed markets.

In Europe and North America, where the internet boasts a long-standing trajectory and high adoption rates, consumers also report paying little attention to brands on social media.


emarketer offers a couple of explanations for this apparent correlation between internet adoption and brand social media interaction. It is possible, for example, that social networkers in developing internet markets are just more likely to be interested in brand social media offerings. Or, it may be the case that for new internet users, such offerings are new and exciting as opposed to old news.

However, in Latin America, something else may be at play. In terms of internet market maturity, Latin America isn’t exactly the newest kid on the block (emarketer projects that 46% of the region’s population will be internet users in 2013). This in mind, there’s probably another factor at play: Latin Americans like social media.

Latin Americans are among the top social media fanatics in the world, connecting and interacting at increasingly higher rates.

Reaching consumers via social networks is vital for success in the Latin American market – regardless of company size or sector. In fact, 52% of Latin Americans social media being a factor in their purchasing decisions.


6 Digital Trends to Watch in 2013

6 Digital Trends to Watch in 2013

by Greg Satell

I’ve long given up the habit of making New Years resolutions.  What’s the point?  The seeds of the next year are sown in the previous one.  So rather than empty vows of change, all that effort can be put to better use by planning for what is to come.

To do so, we need to go beyond simple linear extrapolation.  Principles like accelerating returns and hype cycles help point the way and we also need to keep in touch with the technologists and entrepreneurs that drive events.

As I’ve noted before, blindly following trends is for suckers, but putting serious thought into where things are headed is an essential exercise.  Mapping out what we can expect helps us prepare for the unexpected, be robust and stay on our toes.  With that in mind, here are 6 things we can expect to shape the digital world over the next year and beyond.

1. Watson Meets Siri

Two of the most important things we’ve seen emerge over the past few years are Big Data and machine intelligence. Cheap, low power chips combined with enormous data farms and powerful algorithms are creating an artificial nervous system that has nearly unlimited power to monitor and store information.

A year ago I said that 2012 would be the year of the interface and that’s been true to a large extent.  Beyond Apple’s Siri and Microsoft’s Kinect, Google has launched Project Glass, an interface that’s embedded inside the frames of eyeframes, giving you an instant connection between the real world and all those data centers.

These two trends are about to combine in a major way.  IBM is taking its Watson project, which beat human champions at the very intuitive game of Jeopardy! and applying it to real world applications like medicine. Microsoft just unveiled technology that can listen to English and repeat back in fluent Chinese.

And that’s just the start.  This trend will accelerate.  Systems will get much better, cheaper and more integrated very quickly.

2. Atoms Collide With Bits

I’ve written over the past year about the new industrial revolution.  A confluence of various technologies, such as CAD software, 3D printers, CNC routers, laser cutters, and 3D scanners are democratizing manufacturing and dramatically improved industrial robots are completely reshaping the economics of manufacturing.

As Steve Denning notes, the fact that companies like Apple and GE are bringing manufacturing back home points to a larger movement.  As automation increases, the proportion of labor costs in manufacturing falls, changing the outsourcing equation dramatically.  We could be witnessing the beginning of a vast surge of manufacturing coming back to developed markets.

Yet he also makes a subtler point.  As businesses bring factories back home, they are rediscovering information that they lost from outsourcing – the invaluable interactions between designers, marketers and the factory floor.  It seems that moving all that production overseas may not ever been a good idea in the first place.

We can expect this trend to deepen.  As the informational content of products continues to increase, atoms will become inextricably tied to bits.

3. SoLoMo Makes Way For The Web Of Things

Over the past few years, we’ve seen computing become more social, local and mobile and that is what has driven innovation and user experience.  It seems hard to remember a time when we didn’t use those few extra free moments standing around to tweet and surf or stop to check the online recommendations of a cafe before going in.

That will continue, but the new horizon is the Web of Things, where just about everything we interact with becomes a computable entity.  Our homes, our cars and even objects on the street will interact with our smartphones and with each other, seamlessly.  This will not only change the game, it will change the players as well.

I’ve argued before that the most immediate ramification of this trend is that it gives Microsoft an opportunity to get back in the race.  We may very well find that the Xbox will become as central to their ecosystem as the iPhone and the iPad have become to Apple’s.

However, the larger consequence is that all businesses will become a technology businesses. As Ray Kurzweil has noted, in the future “all technologies will essentially become information technologies, including energy.”  That, in turn, will transform every organization into a potential competitor and collaborator in just about every industry.

4. Operating Systems Become A Three Way Race

Probably the biggest thing to watch in 2012 will be the battle for operating systems heating up and Windows 8 challenging Google for market share.  Apple, strangely enough, will mostly be a bystander.  Their consumer base will likely remain loyal and most probably continue to grow roughly in line with the market.

However, Apple’s market share is relatively small, roughly 15%.  So the major conflict will be between Google and Microsoft, both vying for the loyalties of handset manufacturers. Samsung, the most coveted partner, has about 30% market share, so they will most probably decide how it ultimately all plays out.

As I’ve written before, I’m pretty optimistic about Microsoft’s chances.  Reviews of the Windows phones have largely been positive and if manufacturers decide to split their loyalties, the tie would go to Microsoft.  That simple fact, plus their strength in the enterprise market, gives them the advantage.

In the end, how it really all turns out is anybody’s guess.  Google is building out its own assets such as the Project Glass initiative I mentioned above and autonomous cars.  Plus, you never can tell what they have cooking in Mountain View.  In any case, this 3-way race will certainly be a key focal point over the next few years.

5. NFC Heats Up

Everybody who has ever used E-Z Pass (or for that matter, been stuck in the slow cash lane at a tollbooth) knows the power of seamless machine to machine communication. Near Field Communication (NFC) is the latest iteration.  The advantage of NFC is that the communication goes is two-way.

So we’ll soon be using our smartphones to communicate, not just with each other, but with the world around us; facilitating payments, picking up promotional opportunities from ads and sharing information with retail displays, just to mention a few of the applications being talked about.

In truth  we really don’t know what NFC will bring us, because there are so few phones out there that include the technology.  However, now that virtually every handset manufacturer (except, of course, for Apple) offers a variety of NFC capable models, we’re nearing a tipping point.

Expect to see a lot of action in this area over the coming year.

6.  SEO For Social

I still remember the first time I heard about search engine optimization (SEO).  It was probably in 2005 and an entrepreneur I knew well told me he was starting a new business to optimize search engine marketing.  I have to admit, I didn’t quite get what he meant.

Since then, SEO has transformed advertising and media by optimizing the way machines talk to machines.  That’s been great for direct marketing, but not so good for content. There’s been a constant tension between making content easy for machines to find while at the same time creating the kind of fantastic user experience that consumers enjoy.

Natural language processing will be the key technology for solving this problem. Companies like OpenAmplify and Networked Insights are creating algorithms that can analyze massive amounts of content in very much the same way a human would, except infinitely faster and with greater accuracy.

This analysis can then be combined with standard engagement metrics to point the way forward.  This might take more than a year to play out, but it’s coming fast and it’ll be a real game changer.

The Semantic Economy and Brands as Open API’s

While all of these trends will unfold very differently in terms of detail and impact, there is an underlying theme:  Technology is changing the very fabric of enterprise.

For most of the 20th century, businesses focused on developing proprietary value chains. As they became more successful and added scale, their competitive advantage would grow in terms of quality, efficiency and brand equity.  Even a relatively small advantage could, over time, compound and be parlayed into a corporate dynasty.

What we’re seeing emerge now is a new semantic economy, where competitive advantages are built not through closed proprietary systems, but through creating effective linkages. As search and transaction costs fall to negligible levels, upstarts can not only compete with larger, incumbent rivals, they can put them out of business seemingly overnight.

The upshot is that we need to recognize that brands have a new architecture.  They are no longer mere proprietary assets to be leveraged, but platforms for collaboration and co-creation.  Brands have, in effect, become open API’s.


Latinos en Estados Unidos: ya son los más adictos a redes sociales y apuntan a mercado propio

Por: Clarisa Herrera

No sólo los hispanos representan la minoría más importante de los Estados Unidos sino que también la cantidad de medios sociales que visitan y el tiempo de permanencia online en ellos supera por lejos el resto de los grupos étnicos de ese país.

Un informe de EMarketer sobre los hábitos en Internet de la comunidad hispana reveló que si bien los usuarios afroamericanos son los que pasan más tiempo conectados, los usuarios hispanos pasan más tiempo en los sitios de medios de comunicación sociales.

Esta tendencia latina, no hace más que reforzar lo que contamos recientemente en la entrevista a Gian Fulgoni, de ComScore, cuando afirmaba que “los latinos aman las redes sociales más que cualquier otra cosa en el mundo” (aún fuera de la región, podríamos agregar)

El estudio puntualiza que:

26,8% de los usuarios de Internet hispanos pasan seis horas o más en sitios de medios sociales, mientras que sólo el 20,4% de los usuarios de Internet afroamericanos y apenas el 8,5% de los usuarios totales de Internet en Estados Unidos pasan ese tiempo en sitios sociales.

-Los hispanos de los EE.UU. son más propensos a participar en sitios sociales más nuevos y de menos tamaño, accediendo con mayor frecuencia a redes como Pinterest y Linkedin.

-En el caso de LinkedIn, el 15,5% de los usuarios hispanos de Internet en los EE.UU. accedieron al sitio al menos una vez al día, en comparación con el 10,9% de los usuarios de Internet afroamericanos y el 4,9% de los caucásicos.

-El 85% de los usuarios de Internet caucásicos y el 82,7% de los afroamericanos afirmaron no tener una cuenta en Pinterest, la cifra desciende hasta el 71,5% entre los usuarios de Internet hispanos.

Además, según un relevamiento reciente de uSamp:

90% de los latinos interactúa por Facebook, por encima de la media de 81% de la población general.

-Un 57% de los hispanos usa YouTube, en comparación con 46% entre los no hispanos.

-En Google+: 47%, sobre un promedio nacional de 18%.

Los números expuestos indican el gran mercado que son los hispanos en ese país y la importancia de conocer las preferencias, hábitos, frecuencias y demás datos sobre el uso que esta comunidad haga en Internet,  claves para entender dónde y cuándo ponerse en contacto con estos consumidores. 

Y no sólo para sumar más redes sociales sino a pensar el volumen de potenciales clientes que pueden utilizar servicios asociados con redes o medios sociales, tanto aplicaciones como plataformas que optimicen los distintos usos de las mismas.

A la caza del público latino

Por citar el caso de un exitoso proyecto de medios sociales para hispanos, la red social ImmiLounge, creación de un estudiante de Kenia llamado Brian Nguah, apuntó a convertirse en el centro neurálgico online de los extranjeros en Estados Unidos, una suerte de “Facebook para inmigrantes” (como suele llamársele).

La red ofrecer orientación para los migrantes en términos legales, de salud, de empleo, pero también la oportunidad de encontrarse con otros que estén en la misma situación.

Pero si apunta a convertirse en el principal punto de referencia para la comunidad de extranjeros radicados en Estados Unidos (según datos del censo nacional suman más de 38,5 millones, aproximadamente un 12,5% de la población total del país) los latinos representan un número que no se puede perder de vista dado que ampliando lo que mencionamos antes, aproximadamente un 47% de los extranjeros en territorio estadounidense son de ese origen.

Por su parte, Latinos in Social Media (Latism) es la principal conferencia de Latinos en Redes Sociales, que se acaba de realizar entre 25 al 27 de octubre, en Texas.

El evento reúne a latinos profesionales participantes en los medios sociales y se abordan cuestiones que refieren a la comunidad en ese país. Cuatro ejes recorrieron las conferencias, educación, salud, tecnología y negocios, además de un tema que aún tiene gran injerencia: la brecha digital.

Aunque muestras altos índices de penetración de teléfonos móviles y smartphones, la organización indica que los hispanos, en particular, muestran índices más bajos de conexión hogareña que otros sectores de la población: en 2010, casi dos tercios (65%) de ellos estuvieron en línea, mientras que entre los blancos no hispanos la tasa fue de 77%, según un estudio del Centro Pew Hispano.

Sin embargo, quienes son primera generación de latinos nacidos en Estados Unidos tienen más probabilidades de acceder al entorno digital: 76%, comparado con sólo 43% entre los migrantes extranjeros.


NineSigma Launches Open Innovation Social Media Destination “NineSights”

NineSigma launched the first open innovation social media destination which is free to innovation seekers and solution providers. NineSights is a secure and collaborative online community that connects innovators of all sizes with the resources and relationships needed to drive business value. The platform allows innovation seekers to post innovation needs and solution providers to submit proposals and post technologies and solutions that are “for sale.” NineSigma ensures quality on the site by vetting both seekers and providers.


Andy Zynga, CEO of NineSigma said:

“We have listened to our clients and solution providers who told us that a social media enabled platform where quality trumps quantity is what the world needs right now. As a result of this unique platform, organizations are able to make better connections faster and thus accelerate time to market.”

NineSigma’s co-creation

NineSights is being launched in response to a recent NineSigma survey of professionals in a range of industries that found no innovation platform existed to effectively meet the needs of solution seekers and providers online. With NineSights, that marketplace need is being met.

For solution providers, this includes exposure of their technologies, new business development opportunities, connections outside their industries, and direct access to solution seekers. Organizations reaching out to solution providers see the same benefits, particularly the opportunity to connect with others outside of a single vertical segment.

Philips’ gallery

The site also hosts featured “galleries” that spotlight innovation requests and technology offers from organizations like Philips, and provides forums for discussions among users.

NineSights: Knowledge broker

The community fits the highly fragmented (but transparent) information economy. Knowledge brokering will spur knowledge valorization, create better, faster and cheaper output, by being the connector between entities.


34 Social Media Truths in a Nut Shell

  1. People don’t buy things, they join things.
  2. Communities Create Markets.
  3. Be Your Own Social duck!
  4. It’s not about the next big thing.
  5. Lead with results.
    Welcome to the inspiration age. (Heartbeat of social media)
    Social Currency = action.
  6. It’s what happens after the Facebook like and follow that matters most.
  7.  Don’t do social, be social. Changed later to “Don’t do social or be social, be socially relevant!”
    Social media plugs into your business. Your business does not plug into Facebook.
  8. SMART Objectives and goals are key to success.
    Align social media with top business goals where social media can have an impact.
  9. Be realistic.
    Objectives differ by level and role. (Tips for communicating with internal and external stakeholders.)
    Assess business readiness to be social.
  10. Stop Random Acts of Marketing (RAMs)
  11. Tools are the tactics, not the path.
    Evaluate each initiative based on priority, risk, impact and alignment.
  12. Sum of all parts is greater than the individual tools (learn the ecosystem).
  13. Social relationships are the life raft for technological changes.
    It’s about the people, stupid!
  14. Only guarantee is change. 
  15. Deal with the hard stuff NOW!
  16. Skeletons will fall out of the closet.
  17. Social media will not fix your broken business.
  18. Slow down to speed up.
  19. You will tick people off.
  20. You might even get fired!
  21. Your kid may be ugly. (i.e., website, blog, Twitter profile, Facebook page)
  22. Ya’ gotta start somewhere. Embrace imperfect perfection.
  23. Understand your audience.
  24. All conversations are not created equal.
  25. Hang out with 9 brokes, you just might be the 10th!
  26. You need friends.
  27. Stop using interruption marketing tactics.
  28. Know your audience.
  29. Use social media to solve your customer’s problems.
  30. Talk to me like I am human.
  31. It’s not about YOU!
  32. Measure the right stuff.
  33. Take time to tame the social media beast.
  34. Shape up or ship out!

The Rise of Social Enterprise [Infographic]

By Ilya Pozin, Contributor of Forbes

It seems social networking is all the rage these days. Individuals have found that it is a great way to keep in touch and connect with people around the world. Businesses are beginning to realize that social networking can also be a valuable marketing tool.  Blueglass compiled an infographic detailing the success social media has provided to the business world.

The majority of businesses are still handling their own social network accounts, but about 28 percent have started outsourcing these services. Whether outsourced or not, over half of businesses that take advantage of the social enterprise have seen reduced marketing costs. Furthermore, sales from social media are expected to hit an impressive $30 billion by 2015.

So just what networks are businesses taking advantage of?

The largest social media platform: Companies around the world are currently using the most bandwidth on Facebook (Japan however prefers Twitter) as their social media platform of choice.

Making employee/company connections: Lithium, Yammer and are dominating the market for businesses that use social media to connect employees with the company. In fact, 85 percent of Fortune 500 companies are on Yammer, with 200,000 employers on the database worldwide and growth continuing to rise.

Check out more on the rise of social enterprise in the infographic below:

Infographic courtesy of BlueGlass Interactive

What do you think? How is your business using social media?


Social Media is the Glue of Innovation

Social Media is the Glue of Innovation‘What is the role of social media in innovation? (Either inside or outside the organization)’

Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information.

I’m reminded of a set of lyrics from U2′s “The Fly”:

“Every artist is a cannibal, every poet is a thief
All kill their inspiration and sing about their grief”

Social media can help ideas grow and thrive that would otherwise wither and die under the boot of the perfectionist in all of us.

Do you remember the saying “it takes a village to raise a child”? Well, it takes a village to create an innovation from an idea as well, and social media helps to aggregate and mobilize the people and knowledge necessary to do just that.

But, that is social media working in the positive. We must remember that social media tools are just that – tools.

Just as easily as social media tools can be an accelerant for innovation, they can also be an inhibitor – if the participants or the presenters manage to make the less active majority feel that innovation is not something for them.

If you don’t want to be a fool with a tool, then you must be careful to make sure that the social media tools in your organization are fulfilling their role in a positive way and leveraging existing knowledge management and collaboration toolsets:

  1. To make innovative ideas visible and accessible
  2. To allow people to have conversations
  3. To build community
  4. To facilitate information exchange
  5. To enable knowledge sharing
  6. To assist with expert location
  7. To power collaboration on idea evolution
  8. To help people educate themselves
  9. To connect people to others who share their passion
  10. To surface the insights and strategy that people should be building ideas from

The better you become at the above, the stronger your organization’s innovation capability will become, the more engaged your employees will become, and the more ready you will become to engage successfully in open innovation.

For the most part, what I’ve been talking about is the role of social media in innovation inside the organization. When you leverage social media for innovation outside the organization, it gets a whole lot more complicated.

But, maybe that’s a conversation for another day.

In the meantime, please consider the ways in which social media in your organization might be able to strengthen inter-disciplinary cooperation, make the organization itself more adaptable, and how it could help to create an organization with the power to transform more ideas into innovations.

…oh, and check out one of the most popular posts in the history of Innovation Excellence – Rise of the Social Business Architect


ISPIM Innovation Management Weekly Newsletter – June 20, 2012 –


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